Client: DC Shoes
DESTRUCTIVE CREATURES ANIMATED SHORT
Lead Cinematographer: Justin Smith
Film Director: Tobin Yelland
Art and Concept Direction: Dino Manuel
Creative Direction: Nate Morley
Animation: Justin Smith and Alice Park
Designer: Alice Park
Artist: Jose Emroca Flores
Color: Ross Haines
Story: Dino Manuel, Justin Smith, Ross Haines and Deven Stephens
Music: Max Ritter
Dynamic Dynosaur worked with DC Shoes to create the “Destructive Creatures" series which is actually an acronym for DC. We had to figure out a clever way to introduce the surf team athletes and the regions from where they reside. The campaign is a nod to the fun side of DC and was more about being new, innovative and different while remaining progressive. We chose stop motion as our vehicle expanding the visually creative possibilities and scenarios. We created a theme and then brought our ideas to life, leaving it up to our imaginations as to how we wanted to tell the story.
The campaign was used for online and print advertising, in-store graphics, and included a video short featuring original artwork by Jose Emroca Flores, shot and animated by the DC films team.