Client: DC Shoes
FALL 2011 LOOKBOOK
How do you take two completely different footwear lines that have nothing to do with one another and stick them in the same catalog book? One inspired by technology & computers and the other story a waterproof, organic elements and outdoors story. Parallel worlds was the concept for this particular book which spawned from chicken scratch drawings Dino did while on an airplane. With the hard work of Rory Bruggeman, Deven Stephen, and Dominic Cooley the chicken scratches evolved into beautiful imagery and a captivating lookbook.