Client: New Era
NEW ERA x MLB FAN CAVE IN NYC
Concept Direction: Dino Manuel
Architect and Environment Design: Chris Bradley
Design: Dino Manuel & Chris Bradley
Executive Producer: Evan Jones
Retail and Marketing VP: Kelly Magrath
New Era asked us to come up with an experience that would speak to the MLB fan as well as interact with their seasonal products. We did a small focus group around baseball and then used key phrases to create a 3-D wall using vintage and classic serif typefaces. We partnered with environmental and spacial specialist, Chris Bradley, to create this roughly seven by seven foot installation.