34th st. Digital billboard Animation
animation design: dynamic dynosaur studio
creative direction: Shelby Tiffany
project manager: Maria Sylva
project manager: Randy Ban
Nike Celebrates the Energy of the Big Apple with #NYMade
Nike is bringing its love of the city to life with key product, athlete and consumer moments in a new "#NYMade" campaign. Across the city, #NYMade has come to life through posters and digital billboards, all featuring some of the city’s most celebrated sons and daughters – whether they were born in New York or made their reputations there – including Bella Hadid, Victor Cruz, Serena Williams, Nas and Odell Beckham Jr.