ROXY POP SURF CAMPAIGN
Concept Direction: Dino Manuel
Design: Dino Manuel
Roxy Creative Direction: Danielle Beck
We worked with Roxy to design and develop the identity for the Pop Surf Campaign. Our team created a supporting typography system, updated logo lockup and procured photography aesthetics that reflected Roxy’s core connection to fashion and surf culture. The result is a sub brand for its core consumer that feels authentic, fresh, and fashion forward. The assets we developed were used in point of purchase displays, print advertising, retail bags, poster sets and retail merchandizing.