Client: Royalefam SBTG
ROYALEFAM SBTG AD CAMPAIGN
Concept, Art Direction, Design: Dino Manuel
Photography: Dominic Cooley
I had the honor of concepting an ad campaign for Legendary Singaporean sneaker customizer and designer Mark Ong, aka SBTG. This particular collab was between DC Shoes and Mark Ong. The design inspiration comes from the legendary skateboard crew called the, “Circus of Mutants”, who were famous in Singapore in the 80s and 90s. While SBTG himself was a member of this crew (along with other local legends “The Bat”, “Scorpion”, and “Frankenstein”), the first installment of the “Circus of Mutants” is based on Singaporean legend, Lucas Ng.