Athleta

Campaign Photography

Client
Athleta

Services
Art Direction, Campaign Development, Photography Direction

Overview

For Athleta, we collaborated on a campaign-focused photoshoot centered around movement, styling, and modern athletic identity.

Dynamic Dynosaur led the art direction across the production, shaping a visual language that balanced performance and lifestyle through natural composition, clean styling, and an editorial approach to motion.

Produced in collaboration with a multidisciplinary creative and production team, the shoot delivered a versatile library of imagery for brand and campaign use.

The Approach

The visual direction emphasized authenticity, energy, and ease — allowing movement, wardrobe, and environment to work together naturally.

Photography focused on capturing moments that felt both aspirational and grounded, while styling and hair/makeup maintained a clean, elevated aesthetic consistent with Athleta’s brand identity.

The final imagery was designed to feel modern, active, and editorial without losing warmth or approachability.

Deliverables

Campaign Art Direction
Photography Direction
Editorial Lifestyle Imagery
Brand Campaign Assets

Credits

Dynamic Dynosaur

Art Direction — Dino Manuel, Alice Park

Photography

Photographer — Beau Grealy
Photo Assistants — Bummy, Tom Oakley
Digital Tech — David Rodrigues
Wardrobe + Hair & Makeup
Stylist — Melinda Tarbell
Stylist Assistant — Michael Wilkie
Hair + Makeup — Riku Campo

Production

BaM Productions
Producer / SUV — Angie Revell
Production Assistant / Sprinter — Sean Steen
Production Assistant / CUBE — Derek Etman
Production Assistant — Robert Friedlander

Athleta
Manager of Photoshoot Production — Emily Bois
Production Coordinator — Mariah Rayhons
Merchandising — Lindsay Wallstrum
Creative Director — Kiel Kong