Fender Limited Edition
George Harrison Rosewood Telecaster
Client
Fender
Services
Creative Direction, Art Direction, Animation, Campaign Design, Storytelling
Overview
To launch Fender’s Limited Edition George Harrison Rosewood Telecaster, we developed an animated short film celebrating the story behind one of the most iconic guitars in music history.
Inspired by handcrafted paper cutouts and illustrated visual storytelling, the film traces the origins of Harrison’s custom-built Rosewood Telecaster — from its creation in 1968 to its legendary appearance during The Beatles’ final rooftop performance at Apple Corps in London on January 30, 1969.
The result was a visually rich one-minute piece designed to honor the craftsmanship, cultural significance, and timeless character of the instrument.
The Story
Custom-built for George Harrison by Fender craftsmen Roger Rossmeisl and Philip Kubicki, the Rosewood Telecaster became one of the most recognizable guitars associated with The Beatles’ later era.
Using layered animation, textured illustrations, and archival-inspired scenes, the film highlights the instrument’s unique design details while capturing the spirit of Harrison’s creative legacy.
Deliverables
Animated Launch Film
Campaign Art Direction
Visual Storytelling
Digital Content Assets
Credits
Dynamic Dynosaur
Creative + Art Direction — Dino Manuel
Design — Jacquelyn Campana & Sierra Taotao
Account Management — David Mendelson
Project Management — Yuuki Kito
Production Partners
Video Direction — Ross Haines
Animation — MOWE Studios
Fender
Marketing Director — Keith Legro
Artist Relations — Michael Schulz
Project Management — Jenna Shiba
George Harrison Estate & David Zonshine
