Kelsen Products
Antioxidant Serum Packaging
Client
Kelsen Products
Services
Creative Direction, Packaging Design, Brand System Development
Overview
For Kelsen Products’ Antioxidant Serum, we designed a packaging system that reflected the product’s clean formulation and restorative qualities.
Centered around green coffee oil and Vitamin C, the serum was developed to combat the daily effects of environmental stress and urban pollution. Our approach focused on restraint — pairing a minimal typographic system with frosted glass packaging to create an elevated and modern presentation.
The result was a refined visual identity that emphasized clarity, simplicity, and premium materiality.
The Approach
The packaging system was intentionally understated, allowing the product itself to remain the focal point.
Soft translucent materials, restrained typography, and subtle detailing were used to communicate purity and effectiveness without over-complicating the visual language. The frosted glass vessel added both tactile quality and a sense of durability, reinforcing the serum’s restorative purpose.
Deliverables
Packaging Design
Art Direction
Typography System
Product Presentation
Credits
Creative Direction — Dino Manuel
Art Direction — Mike Jorg
Senior Design — Ralph Rodriguez
Design — Sofia Rodriguez
Project Management — Joy Bale
